JAYZ Teases "Family Feud" Video Featuring Beyonc & Blue Ivy
publish date: 2017-12-28
JAY-Z has teased a new visual for 'Family Feud' featuring Beyoncé and their 5-year-old daughter Blue Ivy. On Thursday (December 28), TIDAL's Twitter account posted the 34-second clip, which shows the couple in a cathedral and finds Hov hitting the confessional booth to purge his sins.
The caption reads, '@S_C_'s 'Family Feud x 12/29 x #TIDAL: TIDAL.com,' indicating the video will be released on Friday (December 29) via TIDAL.
.@S_C_’s “Family Feud” x 12/29 x #TIDAL: http://t.co/We5OlPBrLl pic.twitter.com/sNoRbI8R56
— TIDAL (@TIDAL) December 28, 2017
Taken from The Blueprint mastermind's 13th studio album, 4:44, the song centers on the strained relationship with his wife after he was unfaithful to her and the immense regret he felt following the indiscretion.
'Nobody wins when the family feuds,' he raps. 'We all lose when the family feuds.'
The 'Family Feud' visual is one of many Hov has crafted for 4:44. Over the past several months, he's brought songs like 'Bam' with Damian Marley, 'The Story of O.J.,' 'Legacy,' 'Smile,' and 'Marcy Me' to life.
The Hip Hop mogul leads this year's Grammy Awards with eight nominations.
Watch the clip of the 'Family Feud' video above.